Lit Rolls

So... I was trudging around the kitchen in a state of post-work-out, pre-coffee malaise, when I noticed that the Sara Lee deli rolls use the NEW YORKER font. This excited me disproportionately. I looked around the bag and realized the font was all over, not just on the front. I began to imagine what would happen if the NEW YORKER began allowing Sara Lee to reprint stories from the archives (with cartoons, of course). Man, I just really like the font.